Consumer Behaviour-Travel and Tourism Essay Example for Free

Consumer Behaviour-Travel and tourism EssayI want to do this Whats This? .. . suitcases image by Alexander Ivanov from Fotolia. com Many factors influence decease and tourism consumer behavior. As of 2010, the global travel industry contributed 9. 2 percent of the worlds total gross domestic product, according to the World Travel and Tourism Council. People travel for work, to visit family and friends and for pleasure. When it comes to making choices rough where and how to travel, multiple factors influence travel and tourism consumer behavior. planetary Economy. Travel is often seen as a luxury, and when people are earning less or worried ab disclose earning less, they may eliminate travel from their budgets. As the world economy struggled in 2009 and into 2010, the travel industry suffered along with new(prenominal) businesses. According to the World Travel and Tourism Council, global travel and tourism was down tight 5 percent in 2009, specifically due to a struggling eco nomy. Still, as the economy bounces back, the tourism industry will as well. The World Travel and Tourism Council predicts a 3.2 percent harvest in the travel and tourism industry in 2011. Internet and Social Media Consumers have instant access to reviews and opinions about travel spots and accommodations around the world, as well as airlines, car rental agencies and other related travel companies. More and more, people turn to the Internet to research potential trips and seek out bargains. Thus, the Internet and social media bottom influence consumers travel choices. According to The Digital letter, reviews on sites like TripAdvisor can make or break a destination. Prospective travelers can read reviews and find out if others gear up the hotel to be clean and the staff courteous, or if the service they will receive is worthy of their time and money. The Digital Letter points out that travelers can learn everything they want to k at present about a destination in a matter of mi nutes on sites such as Facebook, Twitter and Google. While a businesss website can also play a factor in consumer choice, if independent online reviews arent consistent with the companys claims, travelers are likely to make a different selection.Personal Budgets Even with a bad economy, some people still need or want to travel. In 2010, savvy travelers have many ways to find deals online and cut their costs earlier heading out the door. Airlines offer online specials for discount flights and last-minute trips, and companies such as Kayak exist alone to gather the best travel deals on the Internet into one place, so shoppers can compare prices. Travelers no longer need to rely on the standard price for transportation or accommodations. They may now make their travel choices based solely on price. .